Die Another Day Marketing Kit

Die Another Day was created for MGM Studios to promote the launch of this installment of their James Bond franchise on pay-per-view. The kits were sent to cable systems throughout the country to assist them in marketing the film to their consumer database.

The kit consists of an interactive CD-ROM and supplemental booklet. The packaging is designed at DVD case size, with two die-cut pockets for the materials. The CD itself is a mini CD with a clear substrate around it, bringing it to standard CD size. This gave it a very “spy gadget” look, which tied in nicely with the movie. The CD-ROM was created in Flash, with a fully animated intro and main menu, video clips, cast photos and more.

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  Marketing Kit Cover and Interior

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  Clear CD with Mini CD-ROM

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  Main Menu

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  Character and Cast Bios

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  Photo Gallery