In late 2017, my team created a website for the NYC Detectives’ Endowment Association (DEA). This website was created with a massive membership system to allow their almost 20,000 members to access news, events, benefits information, and more. The majority of the information is private and not accessible to the general public. In 2019, we […]
Mobile Projects
NYC Detectives Mobile App
Hopsteiner Website
In 2016, we relaunched the Hopsteiner website with a fresh, modern look. The new responsive website features beautiful photography shot on-site at their U.S. hop farm in Yakima Valley, Washington. The homepage includes a fullscreen background video, along with a “Life of a Hop” timeline. Other features include a social wall, event calendar, MailChimp integration […]
Body Fortress FitnessTracker Mobile App
I was the UX and creative lead for this app, concepting and designing graphics to pass to our development team to construct the app. My tasks were to create the initial app concepts and styleguide, mockup various screens, as well as design app icons and product graphics.
Sundown Naturals V-Minder Mobile App
Sundown Naturals V-Minder was the first mobile app we produced for one of our NBTY brands. The app allows you to either scan Sundown products, or enter other products manually, then create your own schedule. The app sets reminders to take your supplements, and will also notify you when your supply is running low. I […]
School of Good Health Digital Campaign
In 2013, NBTY launched a company-wide campaign, uniting many of our brands under the School of Good Health promotion. The promotion kicked off with a printed FSI delivered to consumers, then continued with a digital campaign. We produced a responsive website, social media graphics, branded emails and web banners. The campaign was a great success! […]
