UFC Print and Digital Brand Kit
This kit was designed to promote the emerging UFC brand when they were just starting to become mainstream. The kit served a number of purposes, including sponsorship, advertising, new media and international sales. Because of this, the kit needed to be designed in a way so that it could be updated with current information at a moment’s notice. So, the decision was made to put all the content on removable letterhead sheets, which were then placed into custom die-cut pockets bound into the kit. The kit also sports a 3D lenticular motion cover.
The kit was also translated to digital, with an interactive page flip feature and downloadable content. Please note that some elements have been removed or disabled for client privacy.