WrestleMania 21 3D View-Master Marketing Kit

WWE asked us to produce something special that would get the attention of cable affiliates so they would put some extra marketing effort into WrestleMania 21. The theme was “WrestleMania Goes Hollywood,” with the event taking place in Los Angeles. A multimedia campaign was devised, and the centerpiece was a custom 3D View-Master Viewer marketing kit. The content of the marketing kit was produced on two View-Master reels using a 3D process. The viewer was customized with a black paint job and WrestleMania logo. The kit was huge hit, earning praise and winning multiple awards.