Captain Lawrence Brewing Co. Logo
In 2015, I was hired to revamp Captain Lawrence Brewing Company’s logo. They were looking for a stronger, sophisticated look that still stayed true to their roots. The logo is entirely hand-drawn in Illustrator to allow easy scale-ups for larger applications, such as banners and vehicle graphics. The logo was built to be a badge so it could stand strongly on its own in multiple scenarios. The barrel and “CL” from their original logo was incorporated as a throwback to keep some brand familiarity. [Art direction and label design by Jim McCune]