In 2015, I was hired to revamp Captain Lawrence Brewing Company’s logo. They were looking for a stronger, sophisticated look that still stayed true to their roots. The logo is entirely hand-drawn in Illustrator to allow easy scale-ups for larger applications, such as banners and vehicle graphics. The logo was built to be a badge […]
Portfolio
Andrea Grant is a Canadian-born writer, multimedia artist, and model. She and I have been collaborating over 15 years on her many personal projects and brands. Recently, we worked together to merge many of her microsites into one home base, AndreaGrant.com. Andrea requested a simple, sleek look with black, white and gold as the colors. […]
In late 2017, my team created a website for the NYC Detectives’ Endowment Association (DEA). This website was created with a massive membership system to allow their almost 20,000 members to access news, events, benefits information, and more. The majority of the information is private and not accessible to the general public. In 2019, we […]
In 2016, we relaunched the Hopsteiner website with a fresh, modern look. The new responsive website features beautiful photography shot on-site at their U.S. hop farm in Yakima Valley, Washington. The homepage includes a fullscreen background video, along with a “Life of a Hop” timeline. Other features include a social wall, event calendar, MailChimp integration […]
In 2014, MET-Rx launched their repositioned brand, which caters to a more all-around fit audience. They are also partnering with Tough Mudder as the official bar official sponsor of the event. I was tasked with putting a fresh coat of paint on the website and e-commerce system, building on top of my previous design. This […]
Recently, Crooked Ladder Brewing requested functionality in their website CMS that allows them to mark which beers are currently on tap in the brewery. As an extension of this, I created a standalone page featuring these beers, to display as an On Tap Now beer menu on the TV in their brewery tasting room. The […]
In 2010, the owners of Port Jeff Brewing Company approached me to design a logo for their startup microbrewery. They wanted a logo that represented the nautical history of their hometown, Port Jefferson, New York. They requested an illustration of a schooner vessel, coming out of a ship’s wheel, with waves transitioning into brewing hops. […]
WWE asked us to produce something special that would get the attention of cable affiliates so they would put some extra marketing effort into WrestleMania 21. The theme was “WrestleMania Goes Hollywood,” with the event taking place in Los Angeles. A multimedia campaign was devised, and the centerpiece was a custom 3D View-Master Viewer marketing […]
A friend of the couple approached me to make an 18 x 24″ invitation poster as a gift for their wedding. The request was for a Nashville rock concert letterpress design in the style of classic Hatch Show Print posters. The poster was designed to be text-heavy, with 2 spot colors on an off-white base.
For Jane and Jesse’s wedding invitations, the goal was to capture the look of a vintage, text-stacked concert poster. Originally, the colors were reversed, with an off-white background. The couple felt this was not bold enough, so we went with a dark blue background to create more contrast.
I was the UX and creative lead for this app, concepting and designing graphics to pass to our development team to construct the app. My tasks were to create the initial app concepts and styleguide, mockup various screens, as well as design app icons and product graphics.
Sundown Naturals V-Minder was the first mobile app we produced for one of our NBTY brands. The app allows you to either scan Sundown products, or enter other products manually, then create your own schedule. The app sets reminders to take your supplements, and will also notify you when your supply is running low. I […]
Die Another Day was created for MGM Studios to promote the launch of this installment of their James Bond franchise on pay-per-view. The kits were sent to cable systems throughout the country to assist them in marketing the film to their consumer database. The kit consists of an interactive CD-ROM and supplemental booklet. The packaging […]
Eileen and Kurt wanted a fall theme on their wedding invitations, but requested that it be done in the style of art nouveau. I designed many pieces for them, including invitations, rsvp cards, table numbers, seating cards, direction cards, ceremony programs, and even cards for a special ring warming ceremony.
This website was built as a relaunch of small brand that was acquired by NBTY. For the design, I expanded upon the look of the initial marketing materials, adding natural looking textures and hand-drawn elements. The site featured a full e-commerce shopping cart and account system, product pages and HTML5 video elements. Website Status: Inactive
The Jurassic Park III interactive CD-ROM marketing kit was created for Universal Studios to promote the launch of the movie on pay-per-view. The kits were sent to cable systems throughout the country to assist them in marketing the film to their consumer database. This CD-ROM features an animated Isla Sorna map navigation menu, with content […]
This kit was designed to promote the emerging UFC brand when they were just starting to become mainstream. The kit served a number of purposes, including sponsorship, advertising, new media and international sales. Because of this, the kit needed to be designed in a way so that it could be updated with current information at […]
Shannon and Daryl approached me with the request to create wedding materials for their roaring 20s themed wedding. We decided to go with a very simple Art Deco design, with a monogram as a centerpiece. I designed all their printed materials, as well as a simple website with galleries and RSVP form.
Long Island-based Blue Point Brewing Company approached me to design a label for their limited edition barley wheat wine. They said the name “Old Howling Bastard” was based on a crazy homeless person who was somewhat of a local legend. I illustrated the “Bastard” in all his glory for the label, along with a logo […]
In 2013, NBTY launched a company-wide campaign, uniting many of our brands under the School of Good Health promotion. The promotion kicked off with a printed FSI delivered to consumers, then continued with a digital campaign. We produced a responsive website, social media graphics, branded emails and web banners. The campaign was a great success! […]
The Nassau County Department of Health launched their Fit Nassau initiative in 2010 to increase the health of residents and the environment. They requested that the logo have elements representing Body, Air, Land and Water. I illustrated these elements into a quad icon, where they could also be broken apart into separate elements when needed.
Everclen is a new sensitive skin product line, launched in 2013. The task was to create a website with strong imagery and content that communicated how pure the products are. The homepage of this website was done as a long-scroll page, featuring jQuery/CSS animation techniques to bring the page to life as the user moves […]
Laura and Keith requested and Art Nouveau-inspired design for their wedding invitations. The centerpiece of the design was based on a piece of vintage art nouveau jewelry. The designs had the usual art nouveau framing elements, but also included some background patterns to make it more intricate and provide texture. Additionally, I created a wedding […]