In 2010, the owners of Port Jeff Brewing Company approached me to design a logo for their startup microbrewery. They wanted a logo that represented the nautical history of their hometown, Port Jefferson, New York. They requested an illustration of a schooner vessel, coming out of a ship’s wheel, with waves transitioning into brewing hops. […]
Monthly Archives: February 2014
For Jane and Jesse’s wedding invitations, the goal was to capture the look of a vintage, text-stacked concert poster. Originally, the colors were reversed, with an off-white background. The couple felt this was not bold enough, so we went with a dark blue background to create more contrast.
I was the UX and creative lead for this app, concepting and designing graphics to pass to our development team to construct the app. My tasks were to create the initial app concepts and styleguide, mockup various screens, as well as design app icons and product graphics.
Shannon and Daryl approached me with the request to create wedding materials for their roaring 20s themed wedding. We decided to go with a very simple Art Deco design, with a monogram as a centerpiece. I designed all their printed materials, as well as a simple website with galleries and RSVP form.
Long Island-based Blue Point Brewing Company approached me to design a label for their limited edition barley wheat wine. They said the name “Old Howling Bastard” was based on a crazy homeless person who was somewhat of a local legend. I illustrated the “Bastard” in all his glory for the label, along with a logo […]
In 2013, NBTY launched a company-wide campaign, uniting many of our brands under the School of Good Health promotion. The promotion kicked off with a printed FSI delivered to consumers, then continued with a digital campaign. We produced a responsive website, social media graphics, branded emails and web banners. The campaign was a great success! […]
The Nassau County Department of Health launched their Fit Nassau initiative in 2010 to increase the health of residents and the environment. They requested that the logo have elements representing Body, Air, Land and Water. I illustrated these elements into a quad icon, where they could also be broken apart into separate elements when needed.
Everclen is a new sensitive skin product line, launched in 2013. The task was to create a website with strong imagery and content that communicated how pure the products are. The homepage of this website was done as a long-scroll page, featuring jQuery/CSS animation techniques to bring the page to life as the user moves […]
Laura and Keith requested and Art Nouveau-inspired design for their wedding invitations. The centerpiece of the design was based on a piece of vintage art nouveau jewelry. The designs had the usual art nouveau framing elements, but also included some background patterns to make it more intricate and provide texture. Additionally, I created a wedding […]